Megawords At The Philadelphia Museum Of Art


There are big questions surrounding the role of the art museum in the digital age. Maintaining relevance in today’s unending stream of information and entertainment is a challenge for cultural institutions whose programs operate on a larger scale. One strategy museums have found success with is the digitization of the museum-going experience itself: podcast tours and interactive websites globalize an otherwise local show. Another strategy is the construction of a new building or addition built by a big-name architect, attracting civic and international attention. Examples of this abound. The most striking is perhaps the MAXXI in Rome, designed by Zaha Hadid, which had its grand opening without a single piece of art on view.

Read the full article at Architizer here.

Megawords Megawords1

Photos: Constance Mensh.


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