Mid-century America was dominated by the ranch, those low horizontal homes typified by a rambling floor plan. Indeed, the ranch—or “rambler”—accounted for a whopping 9 out of 10 homes built in the US during the 1950s. But by the 1970s, the rambler’s allure began to fade. As the US grew more prosperous, and as such post-war ideals about community and family made way for post-modern cynicism and individualism, Americans began to clamor for larger homes that reflected their personality.
But recently, the ranch has enjoyed a resurgence, due to the economic recession and the design’s wide availability and reasonable prices. Though long maligned for its uniformity, these contemporary versions have proved that the ranch can be stylish and modern.
Continue reading the article here.